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CMA Foundation · Fundamentals of Business Laws and Business Communication · Do's and Don'ts of Communication through Social Media

Which of the following posts by an employee on a personal profile is MOST likely to cause the employer reputational harm and be treated as a breach of social media discipline?

The sarcastic remark about a named client's payment habits is the riskiest. It publicly discredits an identifiable client, breaches business confidentiality and professionalism, and can damage the employer's reputation and relationships. Official press notes, congratulations and general opinions do not target any party or disclose sensitive information.

  1. ACongratulating a colleague on a work anniversary using a neutral message
  2. BSharing the company's officially released press note with a link
  3. CPosting a sarcastic remark about a named client's poor payment habitsCorrect
  4. DWriting a general opinion on a public holiday

Explanation

Naming a client and mocking them breaches confidentiality, professionalism and respect, and can hurt both the client relationship and the employer's image. The other posts are neutral, official or unrelated to business, so they carry little risk.

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