CMA Foundation · Fundamentals of Business Laws and Business Communication · Features of Effective Business Communication
Which statement about the nature of business communication is correct?
Business communication is a continuous, goal-oriented process involving at least two parties, a sender and a receiver. It may be oral, written or non-verbal, and it takes place both inside and outside the organisation, with the receiver actively responding.
- AIt is always oral and never written
- BIt is a continuous process that is goal-oriented and involves at least two partiesCorrect
- CIt involves only the sender, since the receiver is passive
- DIt is limited to communication outside the organisation
Explanation
Business communication is continuous, purposeful and needs a sender and a receiver. It can be oral, written or non-verbal, so A is wrong. The receiver is active in decoding and giving feedback, so C is wrong. It also occurs within the organisation (internal), so D is wrong.
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