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CMA Foundation · Fundamentals of Business Laws and Business Communication · Features of Effective Business Communication

Which statement about the nature of business communication is correct?

Business communication is a continuous, goal-oriented process involving at least two parties, a sender and a receiver. It may be oral, written or non-verbal, and it takes place both inside and outside the organisation, with the receiver actively responding.

  1. AIt is always oral and never written
  2. BIt is a continuous process that is goal-oriented and involves at least two partiesCorrect
  3. CIt involves only the sender, since the receiver is passive
  4. DIt is limited to communication outside the organisation

Explanation

Business communication is continuous, purposeful and needs a sender and a receiver. It can be oral, written or non-verbal, so A is wrong. The receiver is active in decoding and giving feedback, so C is wrong. It also occurs within the organisation (internal), so D is wrong.

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