CSEET · Business Communication · Communication
A manager in a Pune firm sends a notice to all department heads, and the heads then pass the content on to their own teams. Which type of communication flow is mainly shown by the manager's notice to the heads?
The notice is downward communication because it travels from a senior manager to subordinate department heads. Downward flow carries instructions, policies and information from higher levels to lower levels of the organisational hierarchy, unlike upward, horizontal or diagonal flows.
- ADownward communicationCorrect
- BUpward communication
- CHorizontal communication
- DDiagonal communication
Explanation
Downward communication moves from higher authority to subordinates, such as instructions, policies and notices. The manager is senior to the department heads, so the flow is downward. Upward flow would be from the heads to the manager.
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