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CMA Foundation · Fundamentals of Business Laws and Business Communication · Do's and Don'ts of Communication through Social Media

A marketing executive at an Indian firm sees a sensational message on a messaging app claiming a rival bank is about to collapse. She immediately forwards it to client groups. Which social media 'don't' is she violating most directly?

She is violating the rule against sharing unverified information. Forwarding a sensational claim about a rival bank without checking its source can spread misinformation, harm the rival's reputation, and expose her and her employer to legal and reputational consequences.

  1. AUsing emojis in business messages
  2. BReplying too slowly to followers
  3. CSharing unverified information without checking its sourceCorrect
  4. DUsing a company logo as a profile picture

Explanation

Forwarding a claim without verifying it can spread misinformation and expose the sender and employer to defamation and reputational risk. The other options describe harmless or even recommended behaviour.

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