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CMA Foundation · Fundamentals of Business Laws and Business Communication · Do's and Don'ts of Communication through Social Media

A Pune-based footwear company uses its official Instagram page mainly to share product photos, answer customer queries and run polls. Which feature of social media makes it especially useful for this purpose compared with a printed newsletter?

The key advantage is two-way interaction with quick feedback. Followers can comment, vote and ask questions, and the firm can respond immediately, unlike a printed newsletter, which only sends information in one direction and offers little scope for instant audience response.

  1. ATwo-way interaction with quick feedback from the audienceCorrect
  2. BComplete freedom from any legal restrictions
  3. CGuaranteed accuracy of every post made by users
  4. DOne-way delivery of information without audience response

Explanation

Social media allows an audience to comment, react and reply almost instantly, so the company can interact and gather feedback. A printed newsletter is essentially one-way. The option about one-way delivery describes traditional media, not social media. Social media is not free from law, and user posts are not guaranteed accurate.

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