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CMA Foundation · Fundamentals of Business Laws and Business Communication · Do's and Don'ts of Communication through Social Media

Meera Textiles wants its employees to post about the company on personal social media accounts. Which step is most consistent with the do's of social media communication?

The company should frame a clear social media policy and train employees on it. A policy sets boundaries on confidentiality, tone and disclosure while allowing positive engagement, which reduces reputational and legal risk, unlike blanket bans, unguided discretion or deceptive fake accounts.

  1. AProhibit employees from ever mentioning the company
  2. BLet each employee decide what confidential information to share
  3. CFrame a clear social media policy and train employees on itCorrect
  4. DAsk employees to post only from fake accounts

Explanation

A clear written policy with training tells employees what is acceptable, such as protecting confidential data and being respectful, while still permitting positive engagement. A total ban is impractical, discretion over confidential data is risky, and fake accounts are deceptive.

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