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CMA Foundation · Fundamentals of Business Laws and Business Communication · Features of Effective Business Communication

Before drafting a notice for factory workers with limited English, a supervisor chooses simple words and short sentences, thinking about what the workers already know and need. Which principle is she applying?

Consideration is being applied. The supervisor shapes the notice around the readers' language ability and needs, using simple words and short sentences. This receiver-focused approach makes the message easier to understand and act upon.

  1. AConsideration (receiver-oriented approach)Correct
  2. BConcealment of information
  3. CComplexity of style
  4. DCentralisation of authority

Explanation

Consideration means adapting the message to the receiver's background, needs and language level, the 'you' attitude. Concealment and complexity work against effective communication, and centralisation is a management concept, not a communication principle.

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