CMA Foundation · Fundamentals of Business Laws and Business Communication · Features of Effective Business Communication
In a manufacturing firm, the production manager sends a written instruction to the shop-floor supervisors, who pass it on to the workers under them. Which type of communication does this represent?
This is downward communication, because the instruction moves from a superior (the production manager) through supervisors to workers at lower levels of the hierarchy. Upward communication flows from subordinates to superiors, and horizontal communication happens between peers at the same level.
- ADownward communicationCorrect
- BUpward communication
- CHorizontal communication
- DGrapevine communication
Explanation
The message travels from a higher level of the hierarchy to lower levels, which is the definition of downward communication. Upward communication would flow from workers to managers. Horizontal communication occurs between people at the same level, and a grapevine is informal.
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