CMA Foundation · Fundamentals of Business Economics and Management · Communication, Co-ordination, Collaboration, Monitoring and Control
In the communication process, the person who first conceives the message and initiates the exchange is called the:
The sender is the person who conceives the idea and starts the communication process. The receiver only gets the message, the medium merely carries it, and decoding is a step performed by the receiver after the message arrives.
- AReceiver
- BSenderCorrect
- CMedium
- DDecoder
Explanation
The sender (communicator) originates the idea and starts the communication process. The receiver is the person for whom the message is meant, and the medium is only the channel used. Decoding is a step done by the receiver, not a person who initiates.
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