Skip to content

CMA Foundation · Fundamentals of Business Laws and Business Communication · Types of Business Communication

Mehta Textiles wants to build goodwill with the local community by issuing a press release on its new tree-planting drive. Which statement about this communication is most accurate?

The press release is external, formal communication directed at the public and media to build corporate image. Internal or external status depends on the audience, not on who writes the message or does the activity. Therefore drafting by company staff does not make it internal, and informality is not required.

  1. AIt is internal, since the company's employees will plant the trees
  2. BIt is external, aimed at the public to shape corporate image, and is usually formalCorrect
  3. CIt is internal, because the press release is drafted by the company's own staff
  4. DIt is external, but it must be informal to appeal to the public

Explanation

Classification depends on the audience, not on who drafts the message or who performs the activity. A press release addressed to the public and media is external communication used for public relations, and it follows a formal style. Informal style is not required for external reach.

Did you get it right without looking?

One question tells you little. A timed set on Types of Business Communication shows your real accuracy, how long you take and where you lose marks.

Practise Types of Business CommunicationFree diagnostic mock

More Types of Business Communication questions