CMA Foundation · Fundamentals of Business Laws and Business Communication · Types of Business Communication
The head of the Marketing department at Kaveri Textiles emails the head of the Production department to coordinate delivery dates for a festival-season order. Both heads are at the same level of the hierarchy. This flow is best described as:
This is horizontal communication, because it passes between two department heads at the same hierarchical level, and its purpose is coordination of delivery dates. It does not travel up or down the chain of command, and it is an official channel, so it is not grapevine.
- AHorizontal communicationCorrect
- BUpward communication
- CDownward communication
- DGrapevine communication
Explanation
Communication between persons at the same hierarchical level in different departments is horizontal (lateral) communication. It is used for coordination. It is not upward or downward because no superior-subordinate relationship is involved, and it is formal, not a grapevine.
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