CMA Foundation · Fundamentals of Business Laws and Business Communication · Types of Business Communication
A plant manager sends a written circular to all shop-floor supervisors announcing a revised safety procedure. In terms of direction of flow within the organisation, this is an example of which type of communication?
This is downward communication because the message originates with a person at a higher level, the plant manager, and flows to subordinates, the supervisors, to give instructions about a new safety procedure. Upward flow goes from subordinates to superiors, so it does not fit.
- AUpward communication
- BDownward communicationCorrect
- CHorizontal communication
- DDiagonal communication
Explanation
The message travels from a higher level (plant manager) to lower levels (supervisors), carrying instructions. This is the defining feature of downward communication. Upward would require the message to start at the lower level and go to superiors.
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