CMA Foundation · Fundamentals of Business Laws and Business Communication · Types of Business Communication
A Pune-based firm trains its new sales staff using a recorded video showing a product demonstration with narration and on-screen text. This is an example of which mode?
This is audio-visual communication, because the recorded video uses both sound through narration and sight through demonstration and on-screen text. It is not purely oral or written since it combines channels, and upward communication describes direction of flow rather than the mode used.
- AAudio-visual communicationCorrect
- BPurely written communication
- CPurely oral communication
- DUpward communication
Explanation
The video combines sound (narration) and sight (demonstration and text), which defines audio-visual communication. It is not purely oral or written because it uses both channels. Upward communication refers to direction of flow, not mode.
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