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CMA Foundation · Fundamentals of Business Laws and Business Communication · Process of Communication

Mr. Iyer emails a detailed instruction to a vendor. The vendor replies, "Understood, will dispatch by Friday." Which statement about this reply is most accurate in the communication process?

The vendor's reply is feedback. Feedback is the receiver's response returned to the sender, showing the message was received and understood, and it completes the communication loop. It is not noise or the medium, since it neither distorts the message nor carries the original instruction.

  1. AIt is feedback, which lets the sender check that the message was received and understood and so completes the loopCorrect
  2. BIt is encoding by the sender, since the vendor has not yet decoded anything
  3. CIt is noise, because any reply interrupts the original message
  4. DIt is the medium, because the reply carries the instruction to the vendor

Explanation

The receiver's response to the sender is feedback. It shows whether the message was understood, making communication two-way and cyclic. Calling it noise is wrong, since the reply is not a disturbance, and the medium was the email.

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