CMA Foundation · Fundamentals of Business Laws and Business Communication · Process of Communication
In a manufacturing firm, the plant manager sends a written instruction to the shift supervisor, who then passes it on to the workers. Which type of communication flow is this?
This is downward communication, because the instruction flows from a higher authority level, the plant manager, through the supervisor to workers at lower levels. Upward flow moves from subordinates to superiors, and horizontal flow occurs between people at the same level of the organisation.
- AUpward communication
- BDownward communicationCorrect
- CHorizontal communication
- DDiagonal communication
Explanation
The message travels from a higher level of the hierarchy (plant manager) to lower levels (supervisor, then workers). This is downward communication. Upward would require the flow from workers to management, and horizontal would be between peers.
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