CMA Foundation · Fundamentals of Business Laws and Business Communication · Types of Business Communication
The accounts manager of a Pune firm sends a cost report directly to the marketing manager of the same firm, who is at the same level in a different department. This is an example of:
This is horizontal or lateral communication, because both the accounts manager and the marketing manager hold the same level in the organisation but work in different departments. Such exchanges aid coordination between peers and do not follow the superior-subordinate chain.
- AHorizontal (lateral) communicationCorrect
- BDownward communication
- CUpward communication
- DGrapevine communication
Explanation
Communication between persons at the same hierarchical level, often across departments, is horizontal or lateral. It supports coordination. It is a formal channel, so it is not grapevine, and no superior-subordinate flow exists.
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