CMA Foundation · Fundamentals of Business Laws and Business Communication · Types of Business Communication
In a manufacturing firm, the managing director sends a circular to all department heads announcing a revised leave policy. Which direction of communication flow does this represent?
This is downward communication, because the message moves from a higher level of the hierarchy, the managing director, to subordinates such as department heads. Policy announcements, instructions and circulars are typical downward messages, whereas upward flow starts with subordinates and moves toward management.
- AUpward communication
- BDownward communicationCorrect
- CHorizontal communication
- DDiagonal communication
Explanation
The message travels from a higher authority level (managing director) to subordinate levels (department heads). Flow from superior to subordinate is downward communication. Upward would require the message to start at a lower level.
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