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CMA Foundation · Fundamentals of Business Laws and Business Communication · Types of Business Communication

The sales head of Navkar Pharma directly messages an engineer in the production department, who is junior to a different manager, to clarify a delivery specification, bypassing the usual hierarchy. This flow of internal communication is best called:

This is diagonal communication, because the sender and receiver are at different hierarchical levels and in different departments with no direct reporting link. It is neither vertical, which follows a reporting line, nor horizontal, which requires peers at the same level.

  1. AVertical downward communication
  2. BVertical upward communication
  3. CDiagonal (cross-wise) communicationCorrect
  4. DHorizontal communication between equals

Explanation

Diagonal communication occurs between persons at different levels in different departments who have no direct reporting relationship. Here the sales head and the production engineer differ in both level and department. Horizontal would require same level, and vertical would require a reporting line.

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