CMA Foundation · Fundamentals of Business Laws and Business Communication · Types of Business Communication
The production manager of Sundaram Textiles phones the marketing manager, who holds equal rank, to coordinate the delivery dates of a bulk order. This is best described as which flow of communication?
This is horizontal communication, as it occurs between two managers of the same rank in different departments. Its purpose is coordination among peers. It would be diagonal only if the persons were at different hierarchical levels and in different functional areas.
- AHorizontal communicationCorrect
- BDiagonal communication
- CDownward communication
- DUpward communication
Explanation
Both managers are at the same hierarchical level and in different departments. Communication between peers at the same level is horizontal (lateral). Diagonal would involve people at different levels in different departments.
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