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CMA Foundation · Fundamentals of Business Laws and Business Communication · Features of Effective Business Communication

Which of the following is an example of external business communication?

A quotation sent to a prospective customer is external business communication because it goes from the organisation to an outside party. A memo, circular or staff notice stays within the organisation, so these are internal communication rather than communication with customers, suppliers or other outsiders.

  1. AA firm's quotation sent to a prospective customerCorrect
  2. BA memo from the production head to the store supervisor
  3. CA circular to all departments about office timings
  4. DA notice on the staff notice board about a meeting

Explanation

External communication takes place between the organisation and outside parties such as customers, suppliers and banks. A quotation to a prospective customer fits this. The memo, circular and staff notice are all exchanged within the organisation, so they are internal.

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