CMA Foundation · Fundamentals of Business Laws and Business Communication · Process of Communication
Which of the following is generally the objective of communication within an organisation, rather than a mere feature of a communication channel?
Informing people and securing understanding and coordinated action is an objective of organisational communication. Communication exists to give information, instruct, persuade and motivate members towards common goals. Letterheads, records and electronic media are only forms or channels used to achieve that purpose.
- AUse of formal letterhead
- BAvailability of a written record
- CInforming and securing understanding and coordinated action among membersCorrect
- DTransmission through electronic media
Explanation
Core objectives are to inform, instruct, persuade, motivate and coordinate so that people act together. Letterhead, written record and electronic medium describe form or channel, not the purpose of communication.
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