CMA Foundation · Fundamentals of Business Laws and Business Communication · Types of Business Communication
A branch manager sends a monthly sales report to the head office of the same company. In terms of direction of flow within the organisation, this is:
The report is upward communication because it moves from a subordinate level, the branch, to a higher authority, the head office. Downward communication would carry orders from superiors, and horizontal communication would be between persons of equal rank. Since both parties are in the same company, it is internal.
- ADownward communication
- BUpward communicationCorrect
- CHorizontal communication
- DDiagonal communication with outsiders
Explanation
Upward communication flows from lower to higher levels of the hierarchy, such as reports and feedback to superiors. Downward flow would be instructions from head office to the branch. Horizontal is between peers, and this is entirely internal, not with outsiders.
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