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CMA Foundation · Fundamentals of Business Laws and Business Communication · Do's and Don'ts of Communication through Social Media

A business wants its social media posts to reach and engage the right customers. Which practice is a recommended do?

Understanding the target audience and tailoring content and tone to each platform is the recommended practice. Different platforms and audiences expect different formats and styles, so adapting messages improves relevance and engagement, while uniform text, offensive humour or ignoring comments harms credibility.

  1. APost the same lengthy text on every platform without changes
  2. BUnderstand the target audience and tailor content and tone to each platformCorrect
  3. CUse a personal tone with offensive humour to go viral
  4. DAvoid replying to any comments

Explanation

Effective social media communication begins with knowing the audience and adapting content, format and tone to the platform, such as formal on LinkedIn and visual on Instagram. Identical text everywhere, offensive humour and ignoring comments reduce engagement and credibility.

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