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CMA Foundation · Fundamentals of Business Laws and Business Communication · Process of Communication

In the basic communication process, the person who first conceives the idea and initiates the message is called the:

The sender is the person who conceives the idea and begins the communication process by encoding it into a message. The receiver decodes it, and the channel is only the medium of transmission, so neither of them initiates the message.

  1. AReceiver
  2. BSenderCorrect
  3. CDecoder
  4. DChannel

Explanation

The sender (communicator) originates the idea and starts the process by encoding it. The receiver only gets and decodes the message. The channel is merely the medium used, so it cannot be the originator.

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