CMA Foundation · Fundamentals of Business Laws and Business Communication · Process of Communication
In a manufacturing firm, the plant manager sends a written instruction to the shift supervisors, who then pass it on to the workers under them. Which type of communication channel does this represent?
This is downward communication, because the instruction moves from a higher authority, the plant manager, through supervisors to workers at lower levels. Downward communication carries orders, policies and directions along the chain of command, unlike upward, horizontal or diagonal flows.
- ADownward communicationCorrect
- BUpward communication
- CHorizontal communication
- DDiagonal communication
Explanation
Information that flows from higher levels of the hierarchy to lower levels, such as instructions, policies and orders, is downward communication. Upward communication would be from workers to supervisors. Horizontal communication would occur only between people at the same level.
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