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CMA Foundation · Fundamentals of Business Laws and Business Communication · Process of Communication

Sunita, a sales head, writes to a client: 'Kindly send the order by the end of this month.' She forgets to mention the product code, quantity and delivery address needed to process it. Which of the 7 Cs is lacking MOST directly?

Completeness is lacking, because the message omits essential details such as product code, quantity and delivery address that the client needs to act. Conciseness is not the issue since brevity is not the problem; the missing information is.

  1. AConciseness
  2. BConsideration
  3. CCompletenessCorrect
  4. DConcreteness of tone

Explanation

Completeness means giving all facts the receiver needs to act. Missing code, quantity and address prevents action. Conciseness concerns avoiding wordiness, which is not the fault here; the message is short but lacks needed details.

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