CMA Foundation · Fundamentals of Business Laws and Business Communication · Process of Communication
The manager of Sharma Textiles in Surat gives a long instruction using technical jargon to new store staff, who then do the task wrongly. Which principle of effective communication has mainly been violated?
The principle of clarity has been violated. A message must use language that the receiver can understand. Technical jargon used with new staff made the instruction unclear, so it was misunderstood and the task was performed wrongly, even though nothing suggests delay or inconsistency.
- APrinciple of clarity, with language suited to the receiverCorrect
- BPrinciple of attention
- CPrinciple of consistency
- DPrinciple of timeliness
Explanation
The staff failed to understand the jargon, so the message was not clear or adapted to their level. Clarity requires simple language suited to the receiver. Nothing in the facts suggests inattention, inconsistency or delay, so the other options do not fit.
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