CMA Foundation · Fundamentals of Business Laws and Business Communication · Process of Communication
A purchase manager converts her intention to reject a supplier's quotation into a carefully worded email. Which element of the communication process does this conversion of thought into words represent?
This is encoding. Encoding means the sender translates an idea or intention into words, symbols or other forms that can be transmitted. Decoding is the reverse step performed by the receiver, so it does not describe the manager drafting her email.
- ADecoding
- BFeedback
- CEncodingCorrect
- DNoise
Explanation
Encoding is the translation of the sender's ideas into words, symbols or images suitable for transmission. Decoding is done by the receiver, so it is wrong here, since the manager is still preparing the message.
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