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CMA Foundation · Fundamentals of Business Economics and Management · Communication, Co-ordination, Collaboration, Monitoring and Control

The marketing head of an Indian firm sends an email to the finance head to align a product launch budget, without going through the managing director. Both belong to different departments and are at the same rank. Which statement about this communication is correct?

It is horizontal or lateral communication, because both executives hold the same rank, and it is formal because it is used officially to coordinate work. It is not vertical, grapevine or non-verbal communication; email is written, and no rank difference is involved.

  1. AIt is vertical communication since they are in different departments
  2. BIt is horizontal (lateral) communication and is a formal channel when used for coordination of workCorrect
  3. CIt is grapevine communication because the managing director was bypassed
  4. DIt is non-verbal communication because email is used

Explanation

Communication between people of the same level in different departments is horizontal or lateral. When it is used officially for coordinating work, it is a formal channel. Vertical needs a difference in rank. Grapevine is an informal, unofficial network, and email is written, so not non-verbal.

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