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CMA Foundation · Fundamentals of Business Economics and Management · Communication, Co-ordination, Collaboration, Monitoring and Control

The production head of Kaveri Textiles in Coimbatore receives the monthly output target as a written circular from the General Manager. After reading it, he calls the GM to say the target is not feasible with current machines. His phone call is best described as:

The phone call is feedback to the sender. Feedback is the receiver's response that tells the originator how the message was received and whether it can be acted upon. It is not noise, and since it moves from subordinate to superior it is upward, not downward, communication.

  1. ANoise in the channel
  2. BEncoding of the original message
  3. CFeedback to the senderCorrect
  4. DDownward communication

Explanation

Feedback is the receiver's response that tells the sender how the message was understood or received. Here the head responds to the GM's circular. Noise would be a disturbance, and the call travels upward, so downward communication is wrong.

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