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CMA Foundation · Fundamentals of Business Laws and Business Communication · Process of Communication

A company's HR head wants to announce a change in leave policy. She needs a record for future reference, wide reach across 40 branches, and uniform wording, but does not need immediate feedback. Which choice of channel best fits these needs?

A written circular is the best channel because it gives a permanent record, keeps the wording identical across all 40 branches, and reaches everyone together. Oral channels such as face-to-face or telephone talks provide quick feedback but no record and risk inconsistent messages, and the canteen talk is informal.

  1. AA face-to-face talk at each branch
  2. BA telephone call to each branch manager
  3. CA written circular sent to all branchesCorrect
  4. DA casual conversation in the canteen

Explanation

A written circular gives a permanent record, ensures identical wording and reaches all branches at once. Face-to-face and telephone talks give immediate feedback but lack records and uniformity, and a casual conversation is informal and unreliable. Since feedback is not needed, the written circular is best.

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