CMA Foundation · Fundamentals of Business Laws and Business Communication · Process of Communication
A company's notice board displays a circular, but employees show no reaction and no one responds or asks questions. Which essential feature of communication, in its fullest sense, is most clearly missing?
Feedback is the missing feature. The sender, the message and the medium, a notice board, are all present, but no response comes from employees. Feedback confirms that the message was understood and makes communication a two-way process, so its absence leaves effectiveness unverified.
- AA sender with a purpose
- BA medium of transmission
- CA message with content
- DFeedback showing the message has been understoodCorrect
Explanation
The sender, message and medium (notice board) are all present. What is absent is feedback, the response from the receiver that confirms understanding and completes the two-way process. Without it, the sender cannot know whether the communication was effective.
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