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CMA Foundation · Fundamentals of Business Laws and Business Communication · Process of Communication

Ramesh, a sales head in Mumbai, believes that the new accountant is careless and therefore ignores the cost warnings in her report even though they are accurate. Which statement best identifies the barrier and the remedy?

The barrier is perceptual bias, where the receiver's prejudice about the sender causes him to disregard a valid message. The remedy is for the receiver to assess the content objectively with an open mind, not to change the channel, room or vocabulary.

  1. APerceptual bias; the receiver should evaluate the message on its content with an open mindCorrect
  2. BChannel overload; the report should be sent more often
  3. CPhysical noise; the meeting room should be changed
  4. DSemantic ambiguity; the report should use technical terms

Explanation

Ramesh's pre-formed opinion of the sender colours how he receives the message, which is a perceptual or attitudinal barrier. The remedy is to judge the content objectively. Sending more reports, changing rooms or using technical terms does not address his bias.

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