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CMA Foundation · Fundamentals of Business Laws and Business Communication · Writing and Drafting for Business Audiences

Which of the following is the best practice for the subject line of a business email sent by Meera to her manager about revised delivery dates?

The best subject line is the specific one naming the revised delivery dates and the deadline, because an effective subject line states the purpose and required action clearly and briefly. Blank, vague or constantly urgent subject lines fail to help the reader prioritise.

  1. AA blank subject line so the manager reads the body first
  2. B"Urgent!!!" in capital letters for every email she sends
  3. C"Revised delivery dates for Pune consignment: action needed by Friday"Correct
  4. D"Hello"

Explanation

A good subject line is specific, concise and tells the reader the purpose and any action required. Option 3 does this. Blank or vague lines like 'Hello' give no purpose, and overusing 'Urgent' in capitals reduces its effect and looks unprofessional.

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