CSEET · Business Communication · Business Correspondence
A company secretary drafts a letter to a supplier and wants the reader to grasp the purpose immediately. Which practice best reflects the principle of clarity in a business letter?
Clarity is best achieved by stating the main purpose in the opening paragraph using simple, direct words, so the reader understands the message at once. Burying the request at the end or using complex, technical sentences makes the letter harder to follow.
- AUsing long, technical sentences to appear authoritative
- BState the main purpose in the opening paragraph using simple, direct wordsCorrect
- CPlacing the main request at the very end after all background details
- DUsing several synonyms for the same idea to add variety
Explanation
Clarity means the reader should understand the message without effort. Stating the purpose early in plain words achieves this. Placing the request at the end forces the reader to search for it, and long technical sentences obscure meaning.
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